Norwegian Air is Europe’s third largest low budget flight carrier and with continued expansion and the addition of more global routes, they are on track to outpace Europe’s other low cost airlines. Since their expansion in 2013, they have flown over 3 million passengers, globally.
Norwegian started with direct flights from the US to Scandinavia, and then followed that with flights from the UK to US, and they will shortly be starting a route from Gatwick to Las Vegas. Norwegian averages 90% per load rising to 96% in August. With the continued success of the transatlantic flights, Norwegian’s CEO, Bjorn Kjos has said the growth they have experienced shows the huge demand for affordable transatlantic flights and they will continue to grow in this direction with expansion planned for new markets, such as Asia, Africa, and South America.
For travelers who have traveled back and forth between the UK, Norway, and the US, Norwegian has become popular airline choice for someone who might want to keep costs down, but stick to direct flight, and perhaps fly their friends and families back and forth.
With hubs in major cities like New York, Boston, London, and Los Angeles, Norwegian is set up to dominate affordable global travel. With the mentioned addition of flights into newer markets, some liken them to the “Ryanair” of transatlantic flights. If they continue their planned expansion, coupled with their stellar customer service, Norwegian Air will be capable of giving legacy airlines a bit of a kick when it comes to their economy customers.