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27 - Jun - 2017

British Airways in Sexism Row with Miriam Gonzalez

 

British Airways is embroiled in a sexism row with Miriam Gonzalez Durantez. She openly disapproved the airline’s choice of referring to girls as “little princesses” in their in-flight magazine.

Mrs Durantez, a high-profile lawyer, who is married to former Deputy Prime Minister Nick Clegg, said the advertisement had infuriated her upon reading.

She was referring to BA’s advert for a Disney branded watch from the children’s film Frozen, which describes the accessory as “the perfect watch for your little princess.”

In a scathing attack on the airline via Instagram, Mrs Durantez wrote; “When you have a 2.30 hours delay in a British Airways flight...open the inflight magazine and want to scream: Stop-calling-girls-little-princesses! It cannot be so difficult for an airline to get this right.”

This comes a few months after another incident when BA  had to apologise to a university professor when she accused the airline of promoting gender stereotypes for referring to  her husband as  the “head of the household” on their executive club membership.

Ruth Blakeley, who is a professor in international relations at the University of Kent, said the term was “outdated” and “sexist” which shocked her.

BA also faced protests from its female cabin crew members earlier this month. They complained about the airline’s uniform policy, which requires them to carry a handbag while working.

A spokesman for British Airways said: “As the airline with the most female pilots in the UK we wholeheartedly agree that stereotypes should be challenged.

“Like Miriam Gonzalez Durantez our female pilots and engineers act as strong role models and regularly visit schools and colleges as part of the airline's campaign to inspire and encourage more young women to consider non-traditional aviation careers.”

He added that the term head of household bears no relation to gender and that airline crew were regularly consulted on uniform policy.

By Airport Pickups London